Create
  1. email marketing
  2. automations
  3. landing pages
  4. signup forms
  5. websites
your audience will love

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People

Meet the MailerLite team. Learn about our story, company and culture.

Values

What we believe in. Learn about our core values and how we balance work.

Work

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Features

MailerLite Core Features

As its name suggests, MailerLite is on the lighter side when it comes to features. However, it does a really good job of including the key features that most users will need, making it easier to use and generally less clunky than some of the alternatives on the market. Email marketing is its core product, which offers pre-built workflows, automations, a forms and pop-ups builder as well as a landing page builder, and more—giving users a way to not only foster existing leads, but grow their email list.

Pricing and Plans

Advanced

$18.00 / month

$216.00 billed yearly for up to 500 subscribers

  • Unlimited monthly emails
  • Unlimited users
  • 24/7 Live chat & email support
  • All in Growing Business, plus
  • Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Multiple triggers in automations
  • Preference center
  • AI writing assistant
  • Smart sending
  • Partner discounts

Growing Business

$9.00 / month

$108.00 billed yearly for up to 500 subscribers

  • Unlimited monthly emails
  • 3 users
  • 24/7 Email support
  • All in Free, plus
  • Sell digital products
  • Unlimited templates
  • Dynamic emails
  • Auto resend campaign
  • Unlimited websites & blogs
  • Unsubscribe page builder
  • Multivariate testing

Free

$0

For up to 1,000 subscribers

  • 12,000 monthly emails
  • 1 user
  • 24/7 Email & chat support for up to 30 days
  • Key features
  • Drag & drop editor
  • Email automation builder
  • Websites
  • 10 landing pages
  • Comparative reporting
  • Signup forms & pop-ups

Enterprise

Let's talk

Businesses with over 100K subscribers.

  • Unlimited monthly emails
  • Unlimited users
  • 24/7 Live chat & email support
  • All in Advanced, plus
  • Dedicated success manager
  • Dedicated IP & deliverability consultation
  • Onboarding consultation and training
  • Account audit and performance improvements
Our Services

What We Do?

Email campaigns

Collect subscribers, strengthen customer relationships, automate workflows and monetize your audience with MailerLite’s advanced email marketing features.

Automations

Automated emails guide subscribers through every step of their journey—from the welcome email to purchase. Set up email marketing automation workflows to reach the right people at the right time.

Track your results

Monitor your email campaign activity and subscriber engagement. Our reports include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.

Sell digital products

Automated emails guide subscribers through every step of their journey—from the welcome email to purchase. Set up email marketing automation workflows to reach the right people at the right time.

Paid newsletter subscriptions

Monetize your newsletters by using MailerLite to handle everything from collecting leads and payments to automatically delivering paid subscription emails. You can manage the entire journey in one place.

Websites

Grow your business online with a website that shows people who you are. The drag-and-drop website builder lets you design feature-packed, interactive websites in a flash. Start a blog, personal website, or online shop today!

Create beautiful campaigns

Pick from three editors to create engaging, responsive campaigns. Use our drag & drop editor with interactive content blocks, get more personal with a rich-text email or build custom campaigns using the HTML editor.

Drag & drop editor
Custom HTML editor
Rich-text editor
AI email generator
Newsletter templates
Free image library

Monetize your audience

Integrate e-commerce platforms, like Shopify and WooCommerce, to embed custom product blocks and create email campaigns based on customers’ buying behaviors. Or monetize your newsletter by selling subscriptions through Stripe on MailerLite landing pages.

Sell digital products
E-commerce campaigns
Paid newsletters

Automate workflows

Build advanced marketing workflows in the intuitive automation builder. Use triggers to automatically deliver emails or update custom fields. Or set up RSS campaigns to notify subscribers about new content, and auto-resend campaigns to increase engagement.

Automation
RSS campaigns
Auto-resend campaigns
Facebook custom audiences
API documentation

Send targeted campaigns

The key to great campaigns is to send personalized content to every subscriber. With segmentation, tagging and personalization features, you’ll deliver relevant content based on interests, geography, behavior, and more—all when people are awake, no matter where they’re based.

Segmentation
Personalization
Preference center
Interest groups
Deliver by timezone

Manage campaigns and subscribers

Take care of your email list and campaigns on desktop or on the go via the app. Collect subscribers during events or in-store using iPad signup forms and gather information on why people leave your list with custom post-unsubscribe survey pages.

Signup forms
Subscriber management
Unsubscribe page builder
iOS app
iPad signup form app

Continuously improve campaigns

Closely monitor campaign performance. With embedded email surveys, straightforward analytics, sales tracking, visual clickmaps and more, you’ll know exactly how to make the next campaign an even bigger success.

Quizzes
Reporting dashboard
Opens by location
Surveys
Click maps
A/B testing

Frequently Asked Questions (FAQs)

MailerLite is a solid email marketing platform with a number of features and automations. It has a robust free plan, so it’s well worth the investment as all it requires is a few minutes of your time to set up. Paid plans are also very affordable and offer a free 30-day trial, so new users can test-drive it for a month without paying anything.

MailerLite is a good alternative to Mailchimp for those who are looking for a more comprehensive free plan. However, MailerLite is not a good alternative to Mailchimp for those who want more advanced features and marketing automations. For more information, check out our guide to the best Mailchimp alternatives.

There are a number of great marketing CRMs offering varying features, capabilities and price points. However, Forbes Advisor’s top picks include Zoho as the best for personalized lead management at scale, Salesforce as best for targeted email marketing and HubSpot as best for cross-channel lead-nurturing marketing. To find the right one for you, get the full breakdown on the best marketing CRM.

Which email marketing platform is best for your business depends on your goals and needs. Most platforms offer basic features including newsletters, landing pages, automations, audience segmentation and reporting. To find one that stands out for you, look for differences in pricing, integrations and additional features, such as website builders and social media ads.